Facebook

Facebook is one of the most widely adopted social media platforms. In fact, according to Pew Research Center, 71% of American adult internet users are Facebook users as well. And globally, there are more than 1.59 billion active users and 1.44 billion active mobile users on Facebook every month. Its continued success is largely attributable […]

The 6 Stages of the Customer Lifecycle

Whenever you communicate with your audience, it’s important to keep their buyer journey and the customer lifecycle—from awareness to advocacy—in mind. Understanding where each individual is in their unique buyer’s journey allows you to have relevant conversations with them. Your buyers have a goal—to fill a need or solve a problem they have. To help, […]