Early-, Mid-, and Late-Stage Messages

There are different types of messages that you can deliver over social media and often those messages correlate to the goal you are trying to accomplish. These messages work to nudge buyers along the entire lifecycle—from awareness to advocacy. Let’s look at how to identify and define the different categories of messages: Early: Early-stage messages […]

Twitter

In 2007, Twitter began as what many considered to be a flash-in-the-pan social media outlet, but brands and organizations can no longer afford to ignore the power of Twitter. Twitter is a virtual water cooler where the world’s news breaks and people gather to discuss industry news, pop-culture, and their daily musings. As of December […]