There are many different social media platforms you can utilize to reach and engage with your audience. In this section, we will cover some of the core social platforms for your business. Many of these platforms have capabilities that overlap and likely will continue to develop more as each platform evolves to improve the user […]

The Power of Visuals – VIDEOS

Video is now an essential part of any successful social media marketing strategy. Not convinced? According to Wyzowl, 77% of consumers say they’ve been convinced to buy a product or service by watching a video. Online videos help you achieve a variety of outcomes from awareness and engagement to conversion and retention. Videos, especially those […]


Understanding what you’re going to publish on social media starts with a content strategy. As we covered earlier in this guide, content is the fuel that you will use to engage with your audience. In this section, we’ll examine how to develop an editorial calendar that’s engaging. As you assess and develop content for social […]

The Power of Visuals – PHOTOS

The ease at which you can share photos and images with others is a huge boon for companies. It lets you record and increase the visibility of company events, industry conferences, user groups, and more. On social media, you can build a visual vocabulary that defines your brand for your audience in the same way […]


Social media advertising, like organic social media marketing, has become ubiquitous for marketers because of the size and quality of audiences on the leading social networks. This section will examine how to think about your paid advertising campaigns across the various social media platforms you use. Through social advertising, you can target specific audiences and […]