As the world’s largest professional network on the internet with more than 400 million members in over 200 countries and territories, LinkedIn has expanded its solution beyond a hiring and networking platform to include robust company pages, a highly targeted advertising solution, and a publishing platform. With these additions, LinkedIn is now the way to reach an audience with a business mindset.

Companies can build a profile on LinkedIn that showcases products, employee networks, blog posts, upcoming events, and status updates. Much like Twitter or Facebook, users on LinkedIn can follow your profile to learn more about your company. You can also post job openings on LinkedIn and search candidates, making it a great venue for recruiting talent. Encourage your employees to participate on LinkedIn—it’s a great professional venue for your employees to both promote your brand and their own personal brands. Leverage the business network of your employees by asking them to share your company posts and join and participate in relevant groups. The more evangelists you have on LinkedIn, the more opportunity you have to become a thought leader in your space.