Because social media marketing, like many other aspects of marketing, requires content to fuel many of the conversations and interactions you want to have—you may need to get creative in how you resource your team and create that content. To maximize the value of your team, save money, and effectively create the content that you need, use the 4 Rs of content marketing for your social content.
Maximize your efficiency and use sections of the same piece to create smaller breakout pieces. For example, you could break up an infographic into different visuals (such as important stats and charts) to share on your social channels and include a link to the full infographic in your caption.
Extend your investment when creating content by using the content that already exists. Take a look at your content library and determine where you can pull relevant information from. Even if an asset is outdated, there may still be relevant takeaways that your audience will find valuable.
Sometimes, it’s best to remove content that’s outdated. Perhaps it no longer has relevant information, is underperforming, or was created for a particular event or moment in time that’s passed. Social media sharing is instantaneous, and the last thing you want to do is make your brand appear out-of-the-loop.
In some cases, all your content needs is a fresh design. Your asset can feel old because the creative visuals are no longer on trend. Alternatively, you can take an existing asset and design it differently to make it relevant for a segment of your audience or certain personas.