Create a Twitter list for your employees, competitors, influencers, and top followers. For instance, General Electric creates public Twitter lists that serve different purposes. Their “Reading List” features different publications like Mashable, New Scientist, Discover Magazine, and New York Times Science—likely sharing the type of content that their audience is interested in. Keep your tweets […]


Tabs and Apps Tabs and apps sit in two places on your Facebook page: in the navigation bar under your Page’s cover photo and on the left side of your timeline. Tabs come with your Page and help users navigate through content such as your photos, videos, and events. Tabs can also be used to […]


There are many different social media platforms you can utilize to reach and engage with your audience. In this section, we will cover some of the core social platforms for your business. Many of these platforms have capabilities that overlap and likely will continue to develop more as each platform evolves to improve the user […]

The Power of Visuals – VIDEOS

Video is now an essential part of any successful social media marketing strategy. Not convinced? According to Wyzowl, 77% of consumers say they’ve been convinced to buy a product or service by watching a video. Online videos help you achieve a variety of outcomes from awareness and engagement to conversion and retention. Videos, especially those […]


Understanding what you’re going to publish on social media starts with a content strategy. As we covered earlier in this guide, content is the fuel that you will use to engage with your audience. In this section, we’ll examine how to develop an editorial calendar that’s engaging. As you assess and develop content for social […]