The Power of Visuals – PHOTOS

The ease at which you can share photos and images with others is a huge boon for companies. It lets you record and increase the visibility of company events, industry conferences, user groups, and more. On social media, you can build a visual vocabulary that defines your brand for your audience in the same way […]

SOCIAL MEDIA ADVERTISING

Social media advertising, like organic social media marketing, has become ubiquitous for marketers because of the size and quality of audiences on the leading social networks. This section will examine how to think about your paid advertising campaigns across the various social media platforms you use. Through social advertising, you can target specific audiences and […]

YouTube

YouTube has over a billion users— almost one-third of all people on the internet. And according to Alexa, it’s the second-largest search engine in the world after Google, which makes sense when you think about how people use YouTube—as a video search engine for a new movie trailer, a how-to video, or even a product […]

SCALING YOUR CONTENT FOR SOCIAL – The 4 Rs

Because social media marketing, like many other aspects of marketing, requires content to fuel many of the conversations and interactions you want to have—you may need to get creative in how you resource your team and create that content. To maximize the value of your team, save money, and effectively create the content that you […]

Instagram

Instagram is a photo- and video- sharing app that is becoming more and more valuable to marketers, especially with Facebook’s acquisition of the platform. With more than 500 million active monthly users, Instagram has a very active user base. Many consumer brands are already realizing tremendous success from Instagram, using it to showcase their products […]