DRIVE BRAND AWARENESS AND PREFERENCE

With the steady rise of internet and mobile users, social media has become ubiquitous across the globe. As a marketer, social media is an important channel to reach large audiences and develop their awareness, recognition, and sentiment for your brand. In fact, according to data from Global Web Index, more than a third of users […]

WHY IS SOCIAL MEDIA MARKETING IMPORTANT?

As marketers, a familiarity with social media marketing and its value is now par for the course. More than ever, your buyers are sharing their opinions about you online, whether or not you’re a part of the conversation, so it’s critical to participate and engage in a meaningful way. Social media marketing is an effective […]

What is Social Media Marketing and Why is it Important

Social media marketing uses social media platforms, as a brand, to communicate and engage with people—regardless of the goal of that engagement. Because of its rapid rise and prevalence in our modern culture, social media marketing has become a global phenomenon and a ubiquitous part of a marketer’s tool kit. There are 2.31 billion people […]