• Create a Twitter list for your employees, competitors, influencers, and top followers. For instance, General Electric creates public Twitter lists that serve different purposes. Their “Reading List” features different publications like Mashable, New Scientist, Discover Magazine, and New York Times Science—likely sharing the type of content that their audience is interested in.
    Keep your tweets short and sweet. Research from Buddy Media shows that tweets that contain less than 100 characters receive 17% higher engagement than longer ones.
  • Create hashtags for events, product announcements, and other campaigns that need a big promotional push and understand the popular hashtags that apply to your business, product, or service. According to research from Buddy Media, tweets with hashtags receive twice as much engagement than those without. But use them sparingly, since tweets with more than two hashtags showed a 17% drop in engagement.
  • Regularly engage with influencers by interacting with their posts and sharing it with your network.
  • Include a relevant link. Tweets with links are 86% more likely to be retweeted, according to Buffer.
  • Retweet or quote tweet (adding a comment to a retweet) your previous posts to highlight an important takeaway again or add onto a previous thought. Quote tweeting yourself allows you to provide users with context into what your comment is about. For example, if you promote an event registration and it received a lot of engagement, you can retweet or quote tweet to remind your audience to register for the event before the deadline.
  • Twitter handles and media attachments don’t count toward the word count anymore, but use this extra space wisely. You don’t want to overwhelm users with too much text.
  • Add stickers to your tweets to make them more fun and engaging. Stickers are searchable and function as a visual hashtag.