Presentation-sharing platforms, like other social media platforms, play acritical role in the research your buyer does long before they get in touch with you. Presentation-sharing platforms such as SlideShare and Scribd offer yet another way for you to display your content, educate your audience, and support your SEO strategy. For an organization just getting started […]
A strong LinkedIn presence comes from leveraging different aspects of the social network, which include: 1. Profile Page: Your company profile page is where a user lands when searching for you or clicks on your logo from a user’s profile. Company profile pages are a free LinkedIn service for any user looking to start one […]
As the world’s largest professional network on the internet with more than 400 million members in over 200 countries and territories, LinkedIn has expanded its solution beyond a hiring and networking platform to include robust company pages, a highly targeted advertising solution, and a publishing platform. With these additions, LinkedIn is now the way to […]
Create a Twitter list for your employees, competitors, influencers, and top followers. For instance, General Electric creates public Twitter lists that serve different purposes. Their “Reading List” features different publications like Mashable, New Scientist, Discover Magazine, and New York Times Science—likely sharing the type of content that their audience is interested in. Keep your tweets […]
Tabs and Apps Tabs and apps sit in two places on your Facebook page: in the navigation bar under your Page’s cover photo and on the left side of your timeline. Tabs come with your Page and help users navigate through content such as your photos, videos, and events. Tabs can also be used to […]
