Many marketers use their website as the ‘home base’ for their marketing activities—driving visitors to their site to continue to engage and eventually convert them. An important part of getting people to your website includes your ranking in organic search results, which is where search engine optimization (SEO) comes in. SEO is a strategic activity that marketers do to bolster their organic search rankings
on search engines like Google. While social media and SEO may not work in conjunction as far as directly building your website’s page ranking, social media is one of the easiest and most effective ways to push out your content. The incoming links from your social media shares can impact your bounce rate and time-on-site engagement, and if your content is good and people stick around to read it, those engagement metrics communicate value to search engines.