Now that you’ve identified your social media goals across the entire customer lifecycle, it’s time to put them into action. Because of the immediate, 1 to 1 nature of social media marketing, your buyers expect your brand to behave like any other person on the platform. So, in order to be successful, your content needs to not only offer value but meet their expectations.
If you want to grow your social media presence and hit your different objectives, you need to create content that maps to each stage of the customer lifecycle and aligns with your buyers’ expectations on each social channel. With the proliferation of marketing messages, one of the only ways to break through to your audience is with content that offers relevant, useful, and valuable information. In fact, according to a Marketo online survey, 50% of respondents named content marketing as a top skill critical to their success.